​Marketing Consultants Melbourne

Award winning marketing agency

Multi-Award winning Marketing Agency 


Small Chilli Marketing – Excellence in Customer Service

Small Chilli Marketing were recently awarded the 2024 National Award for Exceptional Customer Service in the Advertising, Marketing, and Public Relations Services category in the Australian Achiever Awards.

We achieved a score of 99.08% for our customer relations and service and have also been recognised as the Victorian State Winner in 2023 and achieved a rating of Highly Recommended in 2022.  This demonstrates how important it is to us to serve our clients to the best of our ability.  The Australian Achiever awards judge, client care and attention, responsiveness, value, communication and assess how well client needs were met, they are a validation of our commitment to customer service excellence.

We love what we do and always aim to deliver excellent customer service to our clients, that’s why they keep coming back, time after time.  Our average client relationship is 4.5 years!  That’s an impressive statistic in an industry where the average is usually only 3 months.  Small Chilli Marketing is dedicated to understanding and addressing the unique marketing needs of our clients, striving to deliver exceptional results through our commitment to customer satisfaction.

Our Marketing Consultants

Effie Cinanni

Effie Cinanni

Founder & Director

Effie Cinanni is a Professional Member of the Australian Marketing Institute, a Certified Practising Marketer (CPM), and a seasoned marketing and strategy expert with over 20 years of experience specialising in Small to Medium-sized Enterprises (SMEs). With degrees in Marketing & Finance, Effie is well-versed in brand strategy, the development of marketing and communications plans and organisational strategy, making her a sought-after professional in the field.

Having held key roles in prominent corporate entities, including Accenture, Telstra, The Department of Health and Human Services, and Arrow, Effie’s impact is evident across diverse industries. Her portfolio extends to Accounting, Financial Services, Professional Services, Information Technology, Health and Aged Care, Disability Services, Education, Retail and Manufacturing.

Effie’s expertise has been recognised on a national level, she served as a judge for the Australian Marketing Institute’s Marketing Excellence Awards in 2022 and her pro bono work was also recognised by the Victorian Multicultural Commission in 2023. Her commitment to excellence is further validated by her formal qualifications in Business Strategy from Harvard Business School online.

In addition to her corporate roles, Effie has deep skills in marketing strategy, workshop facilitation, brand strategy and the development of marketing plans. Effie’s capabilities encompass not only traditional marketing elements, she also has experience across digital marketing, analytics, data interpretation, integrated marketing campaigns, content creation, copywriting, communications and event management.

Tania Hutchinson

Tania Hutchinson

Consultant & Digital Lead

Tania, is a seasoned marketing professional with over 20 years of experience in marketing, design, and communication strategy.  Tania has made significant contributions across various sectors, including corporate, government, education, FMCG, retail, not-for-profit, and social enterprises. In her multifaceted career, Tania has served as a creative director, graphic designer, and head of digital, leaving an indelible mark on numerous projects spanning both online and offline platforms.

Specialising in website development and digital design, Tania has created impactful online presences for numerous Small to Medium-sized businesses. Her expertise extends beyond web design, encompassing brand strategy and development, from initial concept to print. Tania’s portfolio boasts a diverse array of projects, including the design and development of logos, marketing collateral, print advertisements, signage, trade events, product packaging and apparel.

As an experienced full-stack marketer, Tania has consistently delivered exceptional results in education, allied health, aged care, disability services, professional services, technology, and media. Her proficiency in strategic marketing consultancy, workshop facilitation, creative strategy, marketing, and copywriting underscores her versatility and commitment to achieving strategic objectives.

In addition to her marketing and design expertise, Tania has proven herself as a training facilitator in Workplace Health and Safety (WHS) and Leadership and Management. Her ability to seamlessly integrate marketing and training underscores her holistic approach to organisational development.

Tania holds a Bachelor of Education and a Masters of Marketing, reflecting her commitment to continuous learning and academic excellence. With her wealth of experience and diverse skill set, Tania stands as a dynamic professional who consistently drives success for her clients through strategic marketing solutions, creative ingenuity, and effective training facilitation.


Laia Boukouvalas

Laia Boukouvalas

Content Marketing Strategist

Laia Boukouvalas is a seasoned content marketing specialist with over 12 years of diverse experience in the marketing landscape. He holds a Bachelor of Business Marketing degree from RMIT University, Laia has honed her skills through various roles in digital marketing, account management, sales, and administration. Her journey has traversed multiple industries, including Fast-Moving Consumer Goods (FMCG) and even Australia’s No. 1 online beauty brand.

With a keen eye for detail and a passion for crafting compelling narratives, Laia has established herself as a skilled practitioner in content marketing, copywriting, online stores, and digital. Her expertise extends to formulating and executing content and social media posts tailored to attract target audiences for numerous small to medium-sized businesses.

One of Laia’s notable strengths lies in her ability to work with clients from diverse sectors, showcasing her versatility in the marketing realm. She has demonstrated her proficiency in the Health and Aged Care industry, Professional Services,  Building and Construction, as well as Food Services. Her experience in these varied domains has equipped her with a deep understanding of the unique challenges and opportunities that each industry presents.

Laia’s friendly and helpful demeanour, coupled with her ‘can do’ attitude, positions her as a valuable asset to the team. Her primary focus is assisting clients in creating successful businesses that attract the right customers. Dedicated to helping businesses represent their brands optimally, Laia is committed to delivering results that align with her clients’ strategic objectives.

Marketing Consultants Melbourne

We dislike empty robotic marketing; we refuse to churn out content for content’s sake and we pride ourselves on providing authentic, meaningful consulting and marketing services to our clients.


At Small Chilli Marketing we have a small and dynamic team of marketing professionals who have worked in marketing management, business consulting, digital design and communications roles across a broad range of industries.  Our small size means we offer highly personalised services and individualised attention to you.  We pride ourselves on being friendly, helpful, and professional in our approach. Our consulting and marketing services spice up your business and are full of intensity,  just like the smallest of chilli peppers, the inspiration for our business name.