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Marketing Consultants Melbourne

Marketing Consultants Melbourne

We dislike empty robotic marketing; we refuse to churn out content for content’s sake and we pride ourselves on providing authentic, meaningful consulting and marketing services to our clients.

At Small Chilli Marketing we have a small and dynamic team of marketing professionals who have worked in marketing management, business consulting, digital design and communications roles across a broad range of industries.  Our small size means we offer highly personalised services and individualised attention to you.  We pride ourselves on being friendly, helpful, and professional in our approach.

Our consulting and marketing services spice up your business and are full of intensity,  just like the smallest of chilli peppers, the inspiration for our business name.

Our Marketing Consultants

Effie Cinanni

Effie Cinanni

Founder & Director

Effie Cinanni is an Associate Member of the Australian Marketing Institute and a Certified Practising Marketer (CPM).
She is degree qualified in Marketing & Finance and has worked in marketing and business consulting roles for over for 18 years.  She has worked for large corporate organisations including, Accenture, Telstra, The Department of Health and Human Services and more recently as the National Marketing Manager of Arrow Research Corporation. She has served hundreds of Small to Medium sized businesses across a range of industries – including, Accounting, Financial and Information Technology services, Real Estate, Allied Health, Children’s Services and Building and Construction.  She assists clients to increase their brand awareness, drive traffic to their websites, generate leads and boost sales.

Effie also has experience working in management consulting roles in process analysis and business improvement. Her experience encompasses all facets of marketing, including marketing strategy and planning, digital marketing, social media, communications and branding, copywriting, event management, Search Engine Marketing (SEM), content marketing and events.

Tania Hutchinson

Tania Hutchinson

Consultant & Digital Lead

​Tania has over 15 years experience in marketing, design and communication strategy across corporate, government, education, FMCG, retail, not-for-profit and social enterprise. With experience as a creative director, graphic designer and digital lead she has worked on hundreds of projects both on and offline including website development, brand development from initial concept to print including logos and collateral, print advertisements, signage and apparel.

Tania holds a Bachelor of Education and an M.A. in Marketing.

Laia Boukouvalas

Laia Boukouvalas

Marketing Co-ordinator

Laia Boukouvalas has over 12 years of diverse marketing experience, including roles in Digital Marketing, Account Management, Sales and administration.  She holds a Bachelor of Business Marketing degree from RMIT University and has worked a variety of industries including FMCG and for Australia’s No. 1 online beauty brand.  Her specialist skills are in e-commerce and online stores, digital marketing, content marketing and copywriting. Her friendly and helpful nature, coupled with her ‘can do’ attitude makes her a valuable addition to the team. She is focused on helping clients create successful businesses that attract the right customers and she is dedicated to helping them represent their brands in the most optimal way.