Our Team
Marketing Consulants Melbourne
Effie Cinanni
Founder & Director
Effie Cinanni is a Professional Member of the Australian Marketing Institute, a Certified Practising Marketer (CPM) and a seasoned marketing and strategy expert with over 20 years of experience specialising in Small to Medium-sized Enterprises (SMEs).
Effie is well-versed in brand strategy, the development of marketing and communications plans and tactical implementation, making her a sought after professional in the field. Having held key roles in prominent corporate entities, including Accenture, Telstra, The Department of Health and Arrow, Effie’s impact is evident across diverse industries. Her portfolio extends to Accounting, Financial Services, Professional Services, Information Technology, Health and Aged Care, Disability Services, Education, Retail and Manufacturing.
Effie’s expertise has been recognised at a national level. In 2022, she served as a judge for the Australian Marketing Institute’s Marketing Excellence Awards and, in 2025, was named a finalist in the Certified Practising Marketer (CPM) of the Year category. In 2023, her pro bono work was honoured with a State Award in Education from the Victorian Multicultural Commission.
Her strategic capability is underpinned by world-class education. Effie holds credentials in Business Strategy from Harvard Business School Online and completed executive studies in Strategic Innovation at the University of Cambridge in the United Kingdom. She also holds a Master of Entrepreneurship from the University of Melbourne and was inducted into the Dean’s Honour Roll in 2025 in recognition of her academic excellence.
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In addition to her professional experience and corporate roles, Effie has deep skills in marketing strategy, workshop facilitation, brand strategy and the development of marketing plans. Effie’s capabilities encompass not only traditional marketing, she also has extensive experience across digital marketing, analytics, data interpretation, growth consulting, integrated marketing campaigns, content creation, copywriting, communications and event management.
Laia Boukouvalas
Content Marketing Strategist
Laia Boukouvalas is a seasoned content marketing specialist with over 12 years of diverse experience in the marketing landscape. She holds a Bachelor of Business Marketing degree from RMIT University.
Laia has honed her skills through various roles in digital marketing, account management, sales, and administration. Her journey has traversed multiple industries, including Fast-Moving Consumer Goods (FMCG) and even Australia’s No. 1 online beauty brand.
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With a keen eye for detail and a passion for crafting compelling narratives, Laia has established herself as a skilled practitioner in content marketing, copywriting, online stores, and digital. Her expertise extends to formulating and executing content and social media posts tailored to attract target audiences for numerous small to medium-sized businesses.
One of Laia’s notable strengths lies in her ability to work with clients from diverse sectors, showcasing her versatility in the marketing realm. She has demonstrated her proficiency in the Health and Aged Care industry, Professional Services, Building and Construction, as well as Food Services. Her experience in these varied domains has equipped her with a deep understanding of the unique challenges and opportunities that each industry presents.
Laia’s friendly and helpful demeanour, coupled with her ‘can do’ attitude, positions her as a valuable asset to the team. Her primary focus is assisting clients in creating successful businesses that attract the right customers. Dedicated to helping businesses represent their brands optimally, Laia is committed to delivering results that align with her clients’ strategic objectives.
Julie Allen
Web Design & Development Consultant
Julie is the Web Design and Development Lead at Small Chilli Marketing, specialising in creating dynamic SEO optimised WordPress websites and WooCommerce e-commerce platforms.
With extensive experience in web design and development, Julie is known for her friendly, professional approach, making her easy to work with for clients and colleagues alike. She is passionate about helping Small to Medium Sized business get their business online.
Her expertise ensures that each project aligns with client goals, delivering engaging and effective online experiences that are on brand and convert visitors into paying customers.
Josie
Brand & Content Photographer
With over 20 years of experience as a professional editorial photographer, Josie is a Melbourne-based specialist in corporate, editorial, and event photography.
Her expertise spans from dynamic group portraits and headshots to architectural photography, corporate events, and in-studio product shoots.
Josie’s work isn’t just about capturing great images—it’s about creating compelling visual content that elevates brands and businesses.
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Her photography is widely used across digital and print marketing, including social media posts and campaigns, websites, brochures, sales presentations, and product promotions. Whether it’s vibrant product imagery, powerful corporate headshots, or captivating event photography, Josie’s artistic eye and technical precision ensure each shot makes a lasting impact.
From the Herald Sun’s news, sport, and entertainment pages to high-end corporate marketing materials, Josie continues to produce striking visuals that engage audiences and strengthen brand presence. If you’re looking for photography that tells a story and enhances your brand and your marketing, Josie is the creative partner that will deliver.
At Small Chilli Marketing we refuse to churn out content for content’s sake and we pride ourselves on providing authentic, meaningful consulting and marketing services to our clients.
We are a small and dynamic team of marketing professionals who have worked in marketing management, business consulting, digital design and communications roles across a broad range of industries. Our small size means we offer highly personalised services and individualised attention to you. We pride ourselves on being friendly, helpful, and professional in our approach.
Contact Small Chilli Marketing today.
They’ll help businesses get crystal clear on their future direction
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