The purpose of marketing is to increase brand awareness and generate revenue. Spreading key messages about your business and brand can be difficult for small businesses due to limited visibility and resources. There are, however, some key strategies that can assist you in increasing your small business’ marketing efforts.

Whether you are dealing with budget limitations, time constraints, or even a lack of direction, a marketing plan tailored to your company can provide guidance as you grow. Many small businesses do not know where to begin when it comes to creating a marketing strategy. In this post, we have compiled a list of helpful tips to get you started.

1. Know your target market

It is important to remember that as a small business, you cannot cater to everyone. You will have the most success if you can find yourself a niche. To find your niche, you must understand your target market. You need to know what goes on in the mind of your ideal customer, their problems, their needs, and their interests.

2. Communicate your value proposition

A value proposition is what sets you apart from your competitors. What are you doing that no one else does? Why should your customers buy from you over your competitor? Once you have determined your value proposition, it is important to communicate this message through your marketing efforts.

3. Stay focused on key goals and objectives

Many small businesses attempt to do too much all at once when it comes to marketing. This can become complicated, and your message can often become unclear in the process.
Determine where the biggest impact will be and focus your marketing efforts on achieving key objectives.

4. Concentrate on what works

Track your marketing activities and collect data to better understand which activities are working and which are less successful. Focus on increasing these activities to successfully grow your business.

5. Use free promotional tools

There are so many free promotional tools available online. This allows you to try different methods to find out what works, without the financial risk. Some free marketing tools are outlined in this helpful list.

6. Create a website that converts

A business’ online presence can have a major impact on its success. A website will give your customers somewhere to go to either purchase your product or find out more about what you’re offering. It is important to understand that most customers will visit a business’ website before making a purchase. Whether you decide to create your own website using a website builder such as WordPress, or you employ a marketing company to create one for you, a website is vital to the success of your business.

7. Promote yourself on social media

Social media is a powerful marketing tool. With billions of potential customers using these platforms daily, social media marketing is as important as ever. It allows you to connect and engage with potential customers from the comfort of their homes. It is a great way to build your brand personality and increase brand awareness.

8. Invest in ads

If you know that your target audience is searching for your product online, it could be a good idea to invest some money into Google Ads. This is a great short-term way to generate traffic to your website and potentially increase sales.

9. Use email marketing to communicate with prospective customers

Email marketing is a great way to stay at the top of your prospective customer’s mind. This is a simple strategy that you can employ to engage with new and existing customers. You may want to think about creating an eNewsletter which could include an informative blog post, or other promotions to send to your database.

10. Manage relationships with a CRM

Email marketing is most successful when you’re sending personalised and targeted information to your database. In order to compile and manage this information, you will need a Customer Relationship Management (CRM) system.

Although it may seem daunting to take on the task of creating and implementing a marketing strategy from scratch, we hope these helpful tips will give you guidance and encourage you to take the first step in building your brand and growing your business
Alternatively, some businesses may decide to hire a professional marketing company to develop a strategy for them. If you would like to schedule a meeting or a strategic marketing workshop, please contact us today.