Top 11 Ways to Market Your Business in 2023
In today’s digital age, it’s crucial to know how to effectively market your business and knowing how to maintain a strong online presence and stay ahead of marketing trends is pivotal to staying relevant and competitive. Whether you’re a small business starting out, or a larger organisation striving to stay competitive, these 11 tactics will help you achieve your marketing goals in 2023.
1. Leverage Your Google My Business Profile Listing
If you haven’t set up your free Google My Business profile, do it today! It provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website. Make sure you optimise your profile. If you sell products, add images and links to relevant web pages and make sure your profile is as up to date as possible.
2. Encourage Customers To Leave a Google Review
Google reviews can give businesses a big credibility boost without costing you anything they are also looked upon favourably by the Google search algorithm. You can find out more on Google’s website, check out how to go about encouraging customers to leave a google review here.
3. Invest in a Robust Social Media Presence
Platforms like Facebook, Instagram, and LinkedIn are great tools for connecting with your audience but be sure to select a platform that is relevant to your business and target audience. Maintain an active presence and share content that resonates with your target demographic and prospective employees.
4. Craft an Effective Email Marketing Strategy
Email remains a highly effective way to engage customers. Collect email addresses and send targeted messages regularly. There are so many free and low-cost tools you can use for email marketing and it’s a great way to stay connected with your customers.
5. Prioritise SEO
Optimise your website for search engines to ensure it ranks high for relevant keywords, making it easier for potential customers to find you. Create a list of keywords today but thinking about the words that customers would type into Google to find businesses like yours. if you need some help get in touch.
6. Harness the Power of Video Marketing
Videos are engaging and effective in reaching your audience. Consider establishing a YouTube channel or using platforms like TikTok for better audience connection. Videos are very memorable and a great way to get your message across.
7. Use Paid Advertising
Platforms such as Google Ads and Meta / Facebook Ads and LinkedIn Ads offer powerful tools for reaching new customers. Ensure your ads are well-designed, set up correctly to track conversion and are targeting the right audiences.
8. Create Valuable Content
Build trust with potential customers and establish thought leadership in your industry by consistently producing valuable content. This includes e-books, ‘How to’ articles and checklists. Publish these on your website, LinkedIn or even consider being a guest on an industry Podcast content can be a powerful way to connect with prospects.
9. Optimise Your Website for Mobile
Ensure your website is mobile-friendly, these days so many users access the internet via mobile devices so it’s super important that your website is optimised for mobile. This is not negotiable!
10. Invest in Branding
A strong brand helps you stand out in a crowded market. An effective brand strategy helps you cultivate a strong brand. It defines who you are as a business and helps you build stronger relationships with your customers. Remember to maintain consistency in branding across all channels and ensure clear, consistent messaging.
11. Showcase Customer Testimonials
Display customer testimonials on your website and social media platforms to build trust with potential customers. ‘LinkedIn recommendations’ are also a great way to build trust. Not sure how to get a recommendation?
Check out this helpful page, Recommendations on LinkedIn
Remember, marketing should also be enjoyable. If you ever feel overwhelmed or unsure about your marketing efforts, consider outsourcing some tasks. This can free up your time to focus on growing your business strategically.
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