Small business marketing consultants can help organisations craft a good marketing strategy. Crafting a good strategy begins with having a very clear understanding of who your customers are, what their needs are, and how your product or service can meet those needs.  Marketing to your customers means understanding where they are and how you can get your messages across to them.

Small Business Marketing Consultants can help you to target your customers.

Why is this so important?

Understanding who your customers are and where they ‘hang out’, forms the foundation of your marketing. It helps you to develop more meaningful and more targeted marketing campaigns.  Taking the time up front to understand your ‘ideal buyer’ and formulating a buyer persona is very important.  It takes into consideration the demographics of your buyer, their behaviour, motivations and goals.  This means that you can develop targeted marketing messages that are relevant to your buyer’s needs and wants. 

Without this knowledge it will be difficult to get:

  • The right message
  • To the right people
  • In the right places
  • At the right time

Marketing to your customers without a clear understanding of who they are and where they hang out, makes it likely that your marketing messages will miss the mark or fall on deaf ears.  No one likes spending money on campaigns and not achieving the desired results.  Therefore as the online space becomes more and more crowded it is important to ensure that your marketing and communications are targeted in order to achieve the best results. 


How to find out more about your customers and determine where they are.

One easy way to gather information about your customers is by undertaking some basic market research.  Get some of your existing customers to answer some of the questions below so that you have a better idea of their buyer behaviour.

You could ask:

  • Why are you looking to buy this type of product or service, what are your reasons for buying?
  • What sorts of needs will this product or service fulfil for you?
  • What sorts of concerns prompted you to buy this product or service?
  • What sorts of social media channels do you use?
  • What sorts of ‘words’ do you type into Google to find products or services like the products or services your business offers?
  • What activities do you engage in online?  What sorts of Forums, Facebook groups, Linked In groups or blogs do you follow?
  • Do you use the Internet for product research what types of websites do you like to visit?

Think about who your customers are influenced by and how you might be able to leverage that information to ensure that your marketing messages reach them. 


Tools for gathering customer feedback and data.

There are several tools available to help you collect customer feedback and data.  For a full length surveys your could use Survey monkey or there is also a subscription based tool that you pay a monthly fee for that is used for short website surveys and reports called Qualaroo

Understanding your customers means that you will know how to communicate with them more effectively.  This means that in the long run you can achieve better results with more web traffic, more leads, more sales and more customers. If you are unsure of where to begin, need help developing a buyer persona or need the assistance of our small business marketing consultants, please get in touch we’d be happy to help or to point you in the right direction.