Guest Post By: Vittoria Triulcio

Could Facebook Ads Help Your Small Business?

There are many reasons why small businesses use Facebook Ads. With more than one billion people active on Facebook globally, it’s no surprise that Facebook has become a powerful advertising platform. Well designed and well executed Facebook Ads can generate great results for many small businesses in particular those that are product focused or their target audiences are regular Facebook users.

Here are a few things you should know if you are considering running Facebook Ads.

Reason 1 – Limited Reach Of Your Organic Posts

Facebook is a pay to play platform.  Unless your small business page has a large following with posts that generate lots of engagement, your posts are most likely not going to be seen by new audiences nor will they create new leads.

Facebook’s average organic reach in 2020 is about 2.2%. Yes that  low! This isn’t significantly high enough to be seen by all your Facebook followers, let alone new audiences you may be wanting to attract.

Facebook Ads are targeted allowing small businesses to define who they want to see their ads based on location, interests, behaviours and demographics. This means there is a greater chance for new customers to see your brand and purchase from you.

Reason 2 – Personalised Facebook Ads

Customers are more inclined to purchase from you if they feel as though your business understands them as a customer and can provide them with what they’re looking to buy.  Personalisation helps.

Facebook allows small businesses to create different campaigns with specific content and messaging that is specific to each audience. By understanding the needs of each audience and what content is most effective for each group, your Facebook ads are more likely to lead to conversion because they are more personalised.

The more specific you create your audiences for Facebook Ads, the more customers feel as though they’re understood by your business. Small Chilli Marketing can help you set up ads with an audience of customers who have viewed your website and people who have already engaged with your content on Facebook.

Reason 3 – Cost – Effective Advertising Platform

Facebook has the best ROI of all social media platform. As a small business marketing company, we can help your business improve search engine ranking and engage with potential customers in the most cost-effective way possible. With everyone being online more than usual, why wouldn’t you want to place ads where your potential customers are constantly scrolling?

Facebook Marketing For Small Business – Can Help Grow Your Business

It can be difficult to understand how to create effective Facebook Ads and how to navigate the platform to ensure  that you get the best value out of your budget.  You want to set it up to lead to conversions. If you are not sure where to start with Facebook Ads, want to find out how to improve your marketing reach or use Facebook more effectively, Reach out to us.
Stay positive, healthy and well, please remember we are here to support you and your business.